It
was with an intense reaction how the SEO world welcomed the Penguin 2.0 update
and the dozens of threads on places like warrior forum, which were solely
dedicated to Penguin update, are the best signs to show how restless the SEO
world became after the update. The cold response of Matt Cutts regarding
“denying value upstream for link spammers” added to the confusion when he said
that Google would deal with it later.
This
response left the webmasters in confusion about what to do about penguin hit.
The possible reason for why your sight has been hit by Penguin is the low
quality backlinks pointing back to your website. And the effective solution
would be to weed out the low quality backlinks from your link profile.
It
is better to check your link profile to ensure that there are no unnatural
backlinks, even if your site is unaffected by Penguin hit, because you cannot
predict whether someone will link to your website in future. You might say that
talking is easier than doing and yes we admit the fact that the backlink
removal service is not an easy thing but the difficulty level depends on
how you look at things. If you make a proper plan and try to remove the
backlinks, your job will be done easily. Let us have a look at the best action
plan.
Spotting the unnatural backlinks
Half
of your job will be done if you successfully identify the low-quality backlinks
pointing to your website and such links are usually from websites that:
- Are apparently new
- Have less or few traffic
- Have big number of external links
- Have less or few traffic
- Have big number of external links
Immediately
put the links in to-remove list if they are coming from such websites.
After enlisting
the bad links
A
considerable number of SEOs and webmasters are confused about what to do with
the caught fish and they remain puzzled with unnatural back links they
identified. Here are a few things that can be done once you identify the
unnatural backlinks to your websites.
#1 – ‘404’ the pages that are linked to
One of the common strategies used by most webmasters is to
404 or 410 the linked to pages in a hurry to recover from the penguin penalty.
SEOs think mostly about recovering from the penalty and therefore they might
try to get rid of the linked to pages. However, this is not a viable option
because you cannot remove the linked to pages if they are important pages such
as home page.
#2 – Request a link removal
The
next thing you can do is to request the webmasters who have linked to your
pages from their website to remove the backlinks. However, it can be a daunting
task to trace the webmasters contact details and to request them individually.
You can take the service of companies that can contact the webmasters for you.
You should also remember to request them in a proper manner because there are
situations in which the request may not get approved.
#3 – Google’s link disavow tool
You
can send a disavow request to Google for backlink removal service as a last
resort after trying to remove the backlinks yourself by other means. Make sure
that you send the disavow request only after considering every other options to
remove the links yourself.
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